About

I grew up in Northern Finland, above the Arctic Circle, where winter brings months of darkness and summer brings midnight sun. The conditions are harsh. You learn to be resourceful. You adapt to extremes, use what you have, and just figure things out. It doesn’t bother you.

Resourceful. Resilient. Adaptable. Figuring things out.
That’s me.

So when everyone else is standing around, overwhelmed, and not sure what to do and what actually works, I say: “This way.”

Right now, business owners are drowning in advice, tips, strategies, and “expert” opinions. Most of it doesn’t work. Most of it’s already outdated by the time you hear it.

Come. This way.

I’ll show you what you can do right now.

Direct real-time intel. Clear direction. Clear action.

The traditional version

I have been doing this for over twenty years.

Strategic, creative, integrated work across disciplines that get results.

Wait.

I lied – this is not the “traditional” version either. I can’t do traditional.

Let’s continue.

I’ve built hundreds of websites from the ground up and fixed broken ones – structure, layout, design, UX, copy, SEO, backend…

I’ve ranked tens of thousands of pages for competitive keywords in Google, using both on-site and off-site SEO.

I’ve written and edited – too many to count – volumes of web content – optimized for clarity, ranking, and for the user.

I’ve audited and improved websites for speed, accessibility, user experience, conversion… whatever the website needed to succeed.

I’ve worked across a wide range of industries and business types – solo founders, local businesses,  national companies, international organizations.

I’ve designed internal systems for efficiency – process flows, automation, and information architecture.

I’ve used data (search queries, user behavior, analytics) – I always use data! – to adjust strategy and prioritize actions that lead to results.

I look at everything as a whole – UX, SEO, design, business goals, tech constraints, and human behavior – nothing exists in a silo.

I focus on new frontiers, always. AI systems, integration and strategy to succeed in this new uncharted terrain.

There is more, but this is getting long.

In essence. I’ve done a lot.

Strategy. Innovation. Leadership. Business coaching and consulting.

Why does this matter?

Because this is how I’m able to quickly identify intel and get it to you, stat. Intel that – based on all of the above experience and expertise + testing and running with it myself – I know works.